• 78 percent of individuals surveyed claim their primary reason for receiving a massage in the previous 12 months was medical (50 percent) or stress (28 percent) related, according to the 20th annual consumer survey sponsored by the American Massage Therapy Association.

 

Medical reasons include pain relief, soreness, stiffness or spasms, injury recovery, migraines, prevention, pregnancy or pre-natal, and general well-being.

 

• 88 percent of individuals view massage as being beneficial to overall health and wellness.

• 89 percent of consumers surveyed believe that massage can be effective in reducing pain; with 28 percent of respondents stating they have used massage therapy for pain relief.

• 71 percent of consumers agree that massage therapy should be considered a form of healthcare.

• 50 percent of people have received a massage for one or more of the following reasons: soreness, stiffness or spasms, to relieve or manage stress, for prevention or to improve quality of life, injury recovery or rehabilitation, to keep fit or healthy/maintain wellness, pregnancy/prenatal, or to control headaches or migraines.